• Outdated platform or plugins introduce security vulnerabilities.
• Potential data exposure risk on donor and ticket forms.
• No SSL or weak SSL implementation can trigger browser warnings.
• Error messages such as “403 Forbidden” signal permission and configuration issues that undermine trust.

Immediate platform, plugin, and SSL audit with updates and monitoring. All donor and ticket workflows should be secured, hardened, and fully tested.

• Site is not fully responsive. Layouts break or look cramped on mobile and tablet.
• Load times are slow due to unoptimized images, legacy code, and outdated plugins.
• Mobile users, now the majority of web traffic, experience poor usability and drop off quickly.

Mobile first rebuild with modern frameworks. All images, scripts, and styles optimized for speed. Minimum target: core content loads in under 2 seconds on a typical 4G connection.

• Visual design is dated. Fonts, color palette, and UI elements do not match your mission’s vitality.
• Brand voice is inconsistent and lacks emotional resonance.
• Site lacks visual proof of community, impact, and the energy of your work.

Complete redesign with contemporary typography, color system, imagery, and custom graphics. Introduce storytelling modules that showcase impact, shows, behind the scenes content, and testimonials.

• Navigation is cluttered or confusing.
• Key actions such as donate, buy tickets, contact, and learn about the mission are hard to find or buried in menus.
• Grant reviewers and first time visitors cannot easily answer: Who are you, what do you do, and how do I help.

Restructure menus with a clear, minimal hierarchy. Keep primary calls to action visible on every page. Map audience specific journeys for patrons, donors, press, and reviewers.

• Low color contrast, missing alt text, and untagged images exclude visitors with disabilities.
• Forms may not be fully keyboard accessible.
• Lack of ARIA attributes and semantic markup reduces screen reader support.

Rebuild to meet or exceed WCAG 2.1 AA guidelines. Test all content with screen readers, keyboard navigation, and color contrast tools to ensure inclusive access.

• Outdated news, events, and donor lists reduce credibility.
• Lack of recent photos, testimonials, or impact stories.
• Static, text heavy pages discourage exploration and repeat visits.

Perform a content audit with mission first messaging. Install a CMS that allows rapid updates for shows, donors, press, and community features. Add visual storytelling, impact statistics, and real voices.

• Donation flow is unclear, multi step, or lacks trust signals.
• No embedded, mobile friendly donation or ticket system.
• No simple path for new donors, recurring gifts, or ticket buyers.

Streamline and secure the donation and ticketing flow. Integrate mobile ready payment solutions such as Stripe or GiveWP. Add donor recognition, recurring options, and clear proof of impact at key moments in the journey.

• Metadata, headings, and schema are missing or misconfigured.
• Internal linking structure is weak.
• Events and press coverage are not optimized for search.

Full SEO overhaul including metadata, semantic structure, structured data for events and news, and improved internal linking. Build targeted landing pages for mission, programs, and signature shows.

• Site is difficult for staff to update, leading to stale content.
• No clear backend process for events, donors, or news.
• High dependency on a developer for basic changes.

Install a user friendly CMS such as WordPress or Webflow with custom dashboards for Theatre Project workflows. Train staff to update news, shows, donors, and images independently in a safe way.

• No central dashboard for site visits, conversions, or donor activity.
• Cannot demonstrate web impact for grants, reports, or the board.

Install analytics such as GA4 or Plausible with custom dashboards. Set up conversion tracking for donations, ticket sales, volunteer signups, and newsletter joins.

Phase One

Secure foundation.

Fix hosting, SSL, and platform issues first so all other improvements sit on stable ground.

Phase Two

Mobile first redesign.

Deliver a modern, accessible, fast site that shines on every device and meets current expectations.

Phase Three

Mission driven content.

Roll out fresh, vivid, story led updates that invite donations, attendance, and sharing.

Phase Four

Conversion optimization.

Streamline donations, ticket sales, and volunteer flows to remove friction and increase revenue.

Phase Five

Empower staff.

Equip your team with a CMS and training so they can keep the story alive without high overhead.

Phase Six

Prove your value.

Use analytics and dashboards to show growth, engagement, and impact to your board and funders.

• Security risk. Every week with the current site risks data, trust, and brand reputation.
• Grant success. Modern funders expect a site that signals credibility, innovation, and inclusion.
• Audience growth. Mobile users and younger donors expect a fast, engaging, and accessible experience.
• Internal efficiency. Staff need tools to maintain content without extra cost, delay, or risk.

Shared Baseline

Every option includes a full site relaunch. That means the complete Theatre Project map is brought up to current standards: homepage, productions, calendar, about, staff, education, support, donor information, contact, and existing static pages. Security, performance, accessibility, navigation, SEO, CMS, and analytics from this audit are addressed in each path.

• Full redesign of all current pages with a calm, modern visual system that feels aligned with your mission.
• Security, SSL, platform updates, and hardening so the site is safe for donors, partners, and staff.
• Mobile first layouts and performance work so core pages load quickly on typical phone connections.
• Clear navigation that answers three questions within seconds: who you are, what you do, how to get involved.
• Accessibility upgrades so more of your community can participate without barriers.
• Simple CMS structure so staff can keep pages current without technical help.

This option treats the website as a clean, reliable instrument. It removes friction, restores trust, and makes Theatre Project look as serious and thoughtful as the work on your stage.

• Everything from the Foundation Relaunch across all pages.
• Mission forward storytelling blocks that show real people, real impact, and the history of the work.
• Event and news sections that stay fresh with light automation so nothing feels stale to a funder or donor.
• Impact panels that make outcomes visible for board members, grant reviewers, and major donors at a glance.
• Guided paths for donors, partners, and artists so each group knows exactly what to do next.
• Social proof patterns that show who has trusted you, which signals safety and momentum to new supporters.

This option treats the website as your public narrative. It shapes how people feel about Theatre Project before they meet you in person and uses that perception to support grants, partnerships, and giving.

• Everything from the Story And Supporter Engine across all pages.
• A focused ticket journey that removes every extra step that does not serve one goal: buy a ticket in under a minute on any device.
• Show and season pages designed like simple funnels: clear hook, emotional story, proof, then a single obvious action.
• Placement of urgency and scarcity where it helps, such as limited runs, closing dates, and final performances.
• Micro copy and layout that answer unspoken questions: where is this, who is this for, will I enjoy it, is it safe to pay here.
• Email and interest capture points around shows and programs so casual visitors can become future ticket buyers and supporters.
• Lightweight analytics and conversion tracking on ticket interactions and key calls to action so you can see what is working and adjust.

This option treats the website as a working front of house. It aligns design, language, and structure so the natural outcome of a visit is a ticket purchase or a meaningful act of support, while still honoring the depth of the mission.

1. Review and approve this audit with your board and key stakeholders.
2. Select the project option that best matches your goals and place the deposit to lock strategy and kickoff.
3. Begin the upgrade journey: discovery, preview, launch, and post launch tuning.