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Why it matters for your brand
A cloned funnel system lets you explain multiple important truths about the business without turning the homepage into a confusing wall of text.

The homepage stays clean. Your big ideas become focused campaign pages built to get responses.
The Problem
If you try to speak to everyone on the homepage, you speak clearly to nobody.

One page cannot do all of this well. It gets diluted and people stop taking action.
What It Is
A funnel clone is:
A focused page built from a reliable structure.
It is built for:
One type of person.
It answers:
Their specific questions and doubts.
It ends with:
One clear next step.
Think of it like:
Multiple front doors to the same house, each designed for how that visitor thinks.
Why We Clone
Cloning turns your website into a system that can grow without losing clarity.

The homepage stays simple and does its job, while your other ideas become focused pages built for specific audiences. Instead of rebuilding from scratch every time you want to lead with a different idea, we:
Reuse →
The same structure.
Replace →
The message to fit the audience.
Keep →
The design consistent.
Launch →
Quickly.
Practical
It makes outreach easier. If you go on radio, you can say: “Go to this page.” Not: “Go to the homepage and look around.”
Pre-need →
Send the pre-need page.
Final statement →
Send the premium page.
Result →
Less confusion, more follow-through.
Business
It creates a simple way to measure what works.

Each page can have basic tracking so you can learn:
Which angle →
Leads to inquiries.
Which audience →
Responds.
What to focus on →
Next.
That is decision-making, not guessing.
Examples

Budget focused families need reassurance and simplicity

Start small →
Confirmation they can start small and still do it “right.”
Cost clarity →
What costs are in your control vs what varies by location.
No pressure →
No surprise fees, no pressure, no “upsell” feeling.
Fewer choices →
A short list of choices, not a menu of 30 things.
Simple next step →
Talk to a person, get an estimate, or see the starter option.
Timeline clarity →
What is urgent vs what can wait.
Emotional safety →
Permission to choose dignity without guilt.
Trust cues →
Transparent process, examples, FAQs, straightforward contact path.

Premium buyers want beauty, ceremony, personalization

Picture premium →
What “premium” looks like, visually and emotionally.
Taste assurance →
It feels tasteful, not gimmicky.
Guided options →
Personalization as guided choices, not endless options.
Quality proof →
Materials, details, examples, artists.
Ceremony language →
Meaning, ritual, dignity, honoring them well.
Mission consistency →
It stays fully green and consistent with the mission.
Process clarity →
Timelines, approvals, how decisions are made.
Direct path →
Consultation, design intake, clear next step.

Eco focused buyers want proof and confidence

Calm facts →
Clear facts, presented calmly.
What is green →
No embalming, biodegradable materials, natural setting alignment.
Doubts answered →
Legality, cemetery acceptance, decomposition questions, materials verification.
Tradeoffs →
Transparency about boundaries and tradeoffs.
Credibility →
References, partners, standards, FAQs.
Comparisons →
Simple comparisons to traditional burial and cremation.
How it works →
A practical explanation that feels doable.
Next step →
Questions, estimate, or planning call.

Media and radio want a story angle, credibility, fast booking

One-sentence hook →
A hook that works out loud.
Human story →
Why you built this, what problem it solves, why now.
Talking points →
Strong points that sound good in a segment.
Credibility →
Key data points, mission clarity, what makes it different.
Visual support →
Examples that support a fast segment.
Listener relevance →
Who this helps and why listeners should care.
Easy booking →
One page, one form, one contact method.
Fast follow-up →
Availability, media kit, confirmation.
Promise
One sentence promise:
“We keep your homepage clean and beautiful, and we build focused campaign pages for your big ideas so every audience feels spoken to without cluttering the main site.” Why it works:
“Different people need different reassurance. A single page that tries to please everyone usually loses everyone. Focused pages work because they feel personal and clear.”
Packages

Package 1: Clean Homepage + First Focused Page

$2,250
Homepage →
A clean, premium homepage built from the message map so the story lands fast.
Lead capture →
Set up so interest turns into real inquiries.
Brand basics →
Logo and mini brand kit so everything looks consistent.
First focused page →
One page for your first priority angle.
Consulting →
2 working sessions (strategy + decisions).
Session 1 →
Message map lock + homepage outline.
Session 2 →
Choose the first page angle + outline + call to action.

Outcome: A strong public presence plus one focused page you can send people to right away.

Package 2: Repeatable Page System

$3,000
Everything in 1 →
Plus the system layer.
Repeatable structure →
A reusable structure so new pages are consistent and fast.
Swap method →
A clear process for replacing the message to match a new angle without rebuilding the page.
Focused pages included →
3 total focused pages (two more beyond Package 1).
Consulting →
4 working sessions to map ideas into focused pages.
Session 3 →
Outreach mapping and page queue (which angle goes where).
Session 4 →
Conversion tightening (clarity, objections, call to action).
Brand upgrade →
So the whole system feels premium and cohesive.

Note on pricing: My standard brand + website work typically starts at $3,000+. Package 1 is startup-scoped so you can launch without overcommitting. Package 2 is the standard build because it includes the repeatable page system that prevents rebuilds as your outreach and ideas expand.

Outcome: A clean homepage that stays clean, plus a repeatable system that can absorb your ideas and turn them into focused pages that drive action.

Package 3: Growth Bundle

$1,500
3 additional focused pages →
Phase 2 for when outreach ramps up.
Light tightening →
Clarity and conversion cleanup across the new pages.
Basic tracking →
So you can see what angles work.
1 strategy session →
Choose the next three angles.

Outcome: A predictable way to expand marketing without reopening the entire site or restarting design.

Expansion

Expansion ideas: 11 additional page concepts

Cost clarity →
“How Much Will This Really Cost” checklist + “we’ll help you estimate” call to action.
Decision helper →
Shroud vs wicker vs mushroom pod with “best for” guidance.
Planning ahead →
Reduce stress, document wishes, make it easier on family.
Immediate next steps →
When someone just died: compassionate checklist.
Adult children →
Speaks to the son or daughter managing arrangements.
Partners/spouses →
More intimate, centered on honoring without regret.
Eco proof →
Sourced and calm, built for skeptics who hate virtue signaling.
Faith friendly →
Dignity, humility, return to earth, non-denominational.
Legacy and meaning →
Values, symbolism, personalization as a final message.
Artists and collabs →
Premium + PR page that makes the brand culturally relevant.
Partners page →
Funeral home and death doula referrals: process + quick inquiry form.
Close
Keep the homepage clean. Build focused pages.

Build focused pages for each audience and message.

One structure. Many angles. Clear next steps.